“It’s enormously powerful and will have a financial and economic dividend because there is value in that product.”

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"We’re creating a value add for our products which is really important for growers."

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“We’ve used blockchain to demonstrate that we can trace that right through to the port and then attaching that to that shipment.”

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“We want to try and create better market access and a higher value for our product.”

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“What excites me the most is that we can take the sustainability story of SunRice and actually make it accessible to all our stakeholders.”

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“Blockchain is an important enabler for SunRice as it allows us to bring together our stories and information, importantly our credentials, and share them in a very trusted way with our customers and consumers.”

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“As is the case with countless other products, changing consumer sentiment is not only driving the demand for ethically produced, sustainable sugar, but making it a key pillar of market access.”

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“We can get that value right back to the grower who has been asked to do something different.”

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“We’re very basic in our record keeping, from vineyard notes to winery notes. So having all our data in one system and available to our clients.”

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"This shipment was the first time Smartcane BMP has been able to use blockchain to demonstrate and validate traceability of certified sustainable sugar.”

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“This means sugar produced from cane grown by Smartcane BMP accredited growers is now getting international recognition for its sustainability.”

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